Google Ads MCP Server

Tools 45

• Get Account

  Retrieve account-level information and settings

• List Campaigns

  Get all campaigns with filtering by status, type, date ranges, and performance metrics

• Get Campaign

  Retrieve specific campaign details by ID with optional performance metrics

• Update Campaign

  Modify campaign properties like name, status, budget settings, and bidding strategy

• Update Campaigns

  Update one or more campaigns in a single call: name, status, network targeting, dates, and bidding strategy with targets (tROAS, tCPA, bid caps)

• List Budgets

  List campaign budgets with details like amount, shared status, and number of campaigns using each budget

• Update Budget

  Update a campaign budget's daily amount, name, or delivery method. Works for both shared and non-shared budgets.

• Get Overspent Campaigns

  Find campaigns that exceeded their daily budget in the last X days for budget optimization

• List Bidding Strategies

  List portfolio bidding strategies with their type, targets and campaign counts, returning up to max_limit rows

• List Asset Groups

  Get all asset groups with filtering by campaign, status, and performance metrics

• Get Asset Group

  Retrieve specific asset group details by ID with optional performance metrics

• Update Asset Group

  Modify asset group properties like name, status, and bid amounts

What is Google Ads MCP?

What you can do with Google Ads MCP on Gumloop

• Review accounts and campaigns

  Read account-level settings, and list or get campaigns filtered by status, type, and date range, with optional performance metrics.

• Pull performance metrics

  Get performance for specific campaigns and asset groups to see what’s working.

• Analyze competitive positioning

  Pull impression share and lost impression share to see where you are losing ground to competitors.

• Find optimization opportunities

  List keywords with a quality score below a threshold, and find campaigns that exceeded their daily budget over the last few days.

• Review budgets

  List campaign budgets with their amount, shared status, and how many campaigns use each one.

• Inspect asset groups

  List and get Performance Max asset groups, with filtering by campaign, status, and performance.

• Check negative keywords

  Read negative keywords from shared sets or specific asset groups.

• Update campaigns, budgets, and asset groups

  Change a campaign’s name, status, network targeting, or start and end dates; adjust a budget’s daily amount or delivery method; and update an asset group’s name, status, or bids.

How to connect the Gumloop Google Ads MCP Server

1. Create a Gumloop account

   Sign up at gumloop.com. Every new account starts with a 14-day free trial.

2. Add the Google Ads MCP server

   Copy your MCP server URL from Gumloop and add it to your preferred client (Claude, Cursor, or Gumloop workflows). You'll authorize on first use.

3. Start using Google Ads in your AI workflows

   That's it. Your AI agent can now pull reports, surface optimization opportunities, and update campaigns and budgets. Use it inside a Gumloop automation, in Claude Desktop, or in Cursor.

Google Ads MCP use cases

• Daily spend watch for performance marketers

  An agent checks for campaigns that exceeded their daily budget over the last few days and posts a flagged list to Slack each morning, so overspend gets caught before it adds up.

• Quality score cleanup for PPC specialists

  An agent pulls every keyword with a quality score below your threshold, groups them by campaign, and writes the list to a Google Sheet for the team to action.

• Budget pacing for agencies

  An agent reviews campaign budgets and current spend, then adjusts daily budget amounts on the campaigns that need it, keeping pacing on track across client accounts.

• Competitive share monitoring for growth teams

  An agent pulls impression share and lost impression share each week and summarizes where competitors are gaining, so bidding decisions are grounded in data.

• Underperformer pauses for RevOps

  When a campaign falls below a performance bar, an agent updates its status to paused and logs the change, so budget stops flowing to what is not converting.

Why use Gumloop for Google Ads MCP

• Connect once, no code

  Working with the Google Ads API directly means setting up a developer token, OAuth credentials, and a client library. With Gumloop you authorize your Google Ads account one time and stay connected. No developer token, OAuth setup, or code necessary.

• Works with multiple MCP clients

  Use the same hosted Google Ads MCP server in Gumloop, Claude, Cursor, and other MCP-compatible clients. Same server URL, works with any MCP client.

• Chain Google Ads with 100+ integrations

  An agent can pull a spend report from Google Ads, write it to a Google Sheet, and post a summary to Slack, all in a single run.

• Enterprise-grade hosting

  Gumloop hosts the server for you and respects your existing Google Ads access, so an agent works within the accounts you can already reach. See trust.gumloop.com for security details.

• Start with a free trial

  Gumloop offers a 14-day free Pro trial so you can try the Google Ads MCP server before you commit. Paid plans start at $37/month.