Google DV360 MCP Server

Tools 63

• List Partners

  List partners accessible to the current user to get valid partner IDs for other operations

• Update Partner Targeting Options

  Update targeting options for a partner (delete and create in one operation)

• List Advertisers

  List advertisers in your Google DV360 account with filtering options

• Get Advertiser

  Get detailed information about a specific advertiser by ID

• Create Advertiser

  Create a new advertiser under a partner in ENTITY_STATUS_PAUSED

• Update Advertiser

  Update an existing advertiser's name, status, domain, or EU political ads setting

• Update Advertiser Targeting Options

  Update targeting options for an advertiser (delete and create in one operation)

• List Campaigns

  List campaigns for a specific advertiser with filtering options

• Get Campaign

  Get detailed information about a specific campaign by ID

• Create Campaign

  Create a new campaign under an advertiser

• Update Campaign

  Update an existing campaign's name, goal, flight dates, or frequency cap

• Create Insertion Order

  Create a new insertion order under a campaign in ENTITY_STATUS_DRAFT (activate it with update_status after creation)

What is Google DV360 MCP?

What you can do with Google DV360 MCP on Gumloop

• Browse your DV360 account hierarchy

  List the partners and advertisers your account can access, then drill into any advertiser to get its details. Your AI agent can find the right account without you clicking through the DV360 UI.

• Inspect campaigns and line items

  List campaigns for an advertiser and line items for a campaign, and pull full details on any specific campaign or line item by ID. Useful for reviews, QA, and answering "what’s running right now" questions.

• Pull performance, spend, and viewability metrics

  Get comprehensive performance data for campaigns, line items, or advertisers (impressions, clicks, CTR, spend, revenue, conversions, and viewability). Your AI agent can summarize results, compare line items, or flag underperformers.

• Pause and activate campaigns and line items

  Update the status of a campaign, insertion order, or line item to pause or activate it. Handy for automated pacing controls, end-of-flight pauses, or quickly reacting to a budget or brand-safety issue.

• Audit targeting on any line item

  Pull the targeting options assigned to a line item, or get a specific targeting option, so an AI agent can review how a buy is set up and catch mistakes before they waste spend.

• Search targeting across many line items

  Search targeting options across multiple line items and targeting types at once. Useful for finding where a placement, audience, or geo is (or isn’t) applied across an entire campaign.

• Bulk-update targeting across line items

  Update targeting options for multiple line items in a single operation (delete and create together). Apply a new exclusion list, swap an audience, or roll out a targeting change across a campaign, without editing each line item by hand.

How to connect the Gumloop Google DV360 MCP Server

1. Create a Gumloop account

   Sign up at gumloop.com. Every new account starts with a 14-day free trial.

2. Add the Google DV360 MCP server

   Copy your MCP server URL from Gumloop and add it to your preferred client (Claude, Cursor, or Gumloop workflows). You'll authorize on first use.

3. Start using Google DV360 in your AI workflows

   That's it. Your AI agent can now browse campaigns and line items, pull performance data, and manage status and targeting across your DV360 account. Use it inside a Gumloop automation, in Claude Desktop, or in Cursor.

Google DV360 MCP use cases

• Automated performance reporting for media buyers

  Pull performance across an advertiser’s campaigns and line items, have an AI agent summarize spend, CTR, conversions, and viewability, and drop a formatted weekly report into Google Sheets or a Slack channel. Buyers get a current read on every campaign, without exporting DV360 reports by hand.

• Budget pacing and anomaly alerts for programmatic traders

  An AI agent can check spend and delivery against expectations on a schedule, flag line items that are overspending or underdelivering, and, when something’s clearly off, pause the offending line item via a status update and notify the trading desk in Slack.

• Targeting audits for agencies

  Search targeting options across every line item in a campaign to find overlaps, missing exclusion lists, or audiences applied to the wrong line items. The agent compiles an audit of what’s misconfigured, so the team can fix issues before burning budget.

• Bulk targeting rollouts and brand-safety updates

  When a new exclusion list or audience needs to go live, an AI agent can update targeting options across many line items in one operation, instead of editing each by hand. Useful at campaign launch or when reacting quickly to a brand-safety incident.

• Cross-platform marketing reporting

  Combine DV360 performance with data from Google Ads, Google Analytics, and other MCP tools, have an AI agent normalize it, and output a single cross-channel report to Google Sheets or Slack. One source of truth for programmatic plus the rest of your media mix.

Why use Gumloop for Google DV360 MCP

• No GCP project, OAuth consent screen, or DV360 API setup

  Building your own DV360 MCP server means enabling the Display & Video 360 API in Google Cloud, configuring an OAuth consent screen and scopes, and writing code to handle authentication and the DV360 API’s hierarchy. Gumloop handles all of that. You connect your Google account and you’re set. No config files or service accounts.

• Works with multiple MCP clients

  Use the Google DV360 MCP server endpoint in Claude Desktop, Cursor, or directly inside Gumloop. Same server URL; works with any MCP client.

• Chain DV360 with 100+ other integrations

  Combine DV360 with Google Ads, Google Analytics, Google Sheets, Slack, and other MCP tools in a single AI agent. Pull performance from DV360, blend it with other channels, and write the result to whatever tools your team uses.

• Enterprise-grade and scalable

  Built for teams, with role-based permissions and dedicated support for Pro users. The DV360 MCP respects your existing account access, so agents only reach what your Google account can.

• Start with a free trial

  You can test the Google DV360 MCP integration during Gumloop’s 14-day free trial before committing. Paid plans start at $37/month.